Turns out ... words do matter.

At least these guys seem to think so. →→→

Especially when every headline, button and error message has a job to do.

SELECTED WORK

Mercedes-Benz x World Tennis Association
Digital Partnership Campaign

A cross-section of campaigns, digital experiences and product storytelling created for global luxury brands.

AUTOMOTIVE

Mercedes-Benz Plug-In Hybrid (PHEV)
Product Storytelling

Lamborghini Valentine’s Day
Seasonal Brand Campaign

EYEWEAR

Vogue Eyewear Halloween
Digital Brand Campaign

Inside Sunglass Hut
Omnichannel Retail Experience

Oliver Peoples Collaborations
Luxury Editorial Execution

Behind Persol
Heritage Storytelling

Dove men+care

How often do new fathers miss their child’s firsts? Painfully, too often.

With this brief, we aimed to take baby steps in the right direction - by addressing the stigma associated with paternity leaves.

  • Year: 2019

  • School: Nuova Accademia di Belle Arti

  • Recognition: Merit Award at Young Ones

  • Contribution: Conceptualization and scripting