Turns out ... words do matter.
At least these guys seem to think so. →→→
Especially when every headline, button and error message has a job to do.
SELECTED WORK
A cross-section of campaigns, digital experiences and product storytelling created for global luxury brands.
AUTOMOTIVE
EYEWEAR
Vogue Eyewear Halloween
Digital Brand Campaign
Inside Sunglass Hut
Omnichannel Retail Experience
Oliver Peoples Collaborations
Digital Launch Experience
Behind Persol
Heritage Storytelling
Year: 2023
Agency: Essilor Luxottica Group
Contribution: Copy ideation, messaging and execution
On the left: Homepage launch
Below 1: Instagram post
Below 2: Newsletter
This tarot-themed Halloween campaign tells a story of fashion’s magic—an invitation to dress up, embrace mystery, and explore the thrill of new identities.
Vogue eyewear
PERSOL
Perceived as a legacy brand for older generations, Persol needed a refreshed narrative.
I created story-driven copy that celebrated its century-old heritage while aligning with the aspirations of a younger, style-conscious demographic.
Dove men+care
How often do new fathers miss their child’s firsts? Painfully, too often.
With this brief, we aimed to take baby steps in the right direction - by addressing the stigma associated with paternity leaves.
Year: 2019
School: Nuova Accademia di Belle Arti
Recognition: Merit Award at Young Ones
Contribution: Conceptualization and scripting
