OLIVER PEOPLES x KHAITE LAUNCH

Luxury Editorial Execution

Executing campaign storytelling across web and CRM while preserving the refined editorial voice of a luxury eyewear brand.

THE BRIEF

Oliver Peoples

Client

EssilorLuxottica Group

Agency

Translate the global creative direction for the Oliver Peoples × KHAITE collaboration into a seamless digital experience. Every touchpoint—from homepage to CRM—needed to feel elevated, editorial and unmistakably Oliver Peoples while supporting product discovery.

Challenge

  • Website Copy

  • CRM Copy

  • Product Storytelling

  • Editorial Adaptation

Scope

2023/2024

Year

Copywriter

Role

THE EXPERIENCE

Selected web and CRM executions from the Oliver Peoples × KHAITE campaign, demonstrating consistent luxury storytelling across every customer touchpoint.

EDITORIAL EXECUTION

While the campaign's creative direction was established globally, my role focused on translating that vision into polished digital experiences across web and CRM. Every headline, product introduction and call-to-action was carefully adapted to maintain Oliver Peoples' understated editorial tone while ensuring clarity, consistency and a seamless customer journey across channels.

Luxury brands rely on consistency as much as creativity. By preserving the campaign's editorial voice across every customer touchpoint, the experience felt cohesive regardless of where customers encountered it. The copy balanced restraint with clarity—allowing the product and photography to lead while reinforcing the quiet sophistication that defines the Oliver Peoples brand.

WHY IT WORKED