Video campaigns

Dove Men+Care

The brief needed us to sell the idea of paternity leave not just to future dad’s but also to people who are capable of influencing their decisions. We succeeded* at that by creating a video that ordinary men could relate to. Our approach was :

  • Empowering
  • Inspiring
  • Relatable
  • Heartwarming

* Merit award winner at Young Ones 2019 [The One Club for Creativity]